Copyright © 2023 Mac Faulkner. All Rights Reserved.
SUPER TROOPERS 2
Exclusive Announcement & Activation
Super Troopers 2 Announcement
Type
IndieGoGo Launch Video
Distribution
YouTube, theCHIVE, Broken Lizard Social, IndieGoGo
Role
Writer, Producer, Director
Description
Broken Lizard approached us to make the first exclusive announcement of Super Troopers 2. Prior to the release of this video, there had been no confirmation of a sequel in development. Since the film would rely mostly on crowdfunding, my team and I were tasked with creating content to drive as much engagement to the fund as possible.
Jay Chandrasekhar Creates Memes
Type
Sponsored Content
Distribution
YouTube, theCHIVE, Broken Lizard Social, IndieGoGo
Role
Writer, Producer
Description
To help drive engagement to the Super Troopers 2 IndeGoGo campaign, Broken Lizard co-founder Jay Chandrasekhar came in blind to help assemble a meme gallery. My photo folder threw a curve-ball in the plan.
Fundraiser
Type
Online Activation
Distribution
IndieGoGo, theCHIVE
Description
The fundraising portion of the campaign was a major success.
With the help of our created content, our driven traffic estimates
indicated we drove ~$2 million to the campaign, nearly half
of the total raised.
