Copyright © 2023 Mac Faulkner. All Rights Reserved.
ORIENT WATCH
Movement of Time
Type
30 Second OTT / Linear Ad Spot
Distribution
Hulu, Peacock, Prime TV, YouTube (Pre-Roll)
Broadcast
NBC, CBS, Golf Channel
Role
Producer, Creative Director, Cinematographer, Editor, Music Composer
Description
This ad was conceived to showcase three of Orient Watch's collections: Classic, Contemporary, and Sport. The motivation of the ad composes the watches throughout a 24 hour period from sunrise to sunset, with the touchstone that the pieces can be utilized for any time of day.
Technical Specifications
- Camera: Blackmagic Pocket Cinema 6k
- Format: Blackmagic RAW 1:1 Ratio
- Lens: Canon 100mm Macro f/2.8L
- Filter: Tiffen Black Pro-Mist 1/4
- Product Movement: Rhino ARC II automated 3-axis head
- Key Light: Aputure Nova P300c
Product Photography
Type
Full Collection
Distribution
Website / Print / Social
Website / Print / Socialorientwatchusa.com
Role
Photographer, Photo Editor, Optimization
Description
For this part of the project, I was tasked
with shooting all of Orient's inventory.
In total, I photographed, edited and delivered
over 1,800 finalized assets for 300 different
watches. All product photography and lifestyle video
on the current website is my own.
