Copyright © 2023 Mac Faulkner. All Rights Reserved.
CAPTAIN MORGAN
Bartending Challenge
Type
Exclusive Sponsorship
Distribution
YouTube, theCHIVE, Captain Morgan Social Channels
Role
Writer, Creative Director
Description
After maintaining a close relationship with Captain Morgan's parent company Diageo, I was approached to write and co-host a custom video showcasing their new beverage 'Loco Nut.' Alongside comedian Rob Riggle, we iterated through various challenges of bartending, with the winner being awarded the coveted Loco Nut trophy.
A Pirate in the Digital World
Type
Sponsored Content
Distribution
YouTube, theCHIVE, Captain Morgan Social Channels
Role
Writer, Director
Description
Captain Morgan steps into the modern world in this custom video where he becomes the new Senior Editor of theCHIVE. Lessons are learned, and we find that the real pirate's treasure is the friendship made along the way.
Captain Morgan Tailgate
Type
Offline Activation Event
Distribution
YouTube, theCHIVE, Captain Morgan Social Channels
Role
Writer, Director
Description
To kick off college football season, my team and I were asked to organize five offline tailgate events on different college campuses across the country. Each of these events hit capacity within hours of releasing tickets. We ensured each event had high visibility of Captain Morgan branded hard goods and event space.
Influencer Campaign
Type
Social Activation
Distribution
Persional Social Channels
Description
Over the course of 18 months, I was
one of 10 people enrolled in Captain Morgan's
social influencer campaign. This included
producing content for both Captain Morgan's
social channels, as well as my own.
The influencer team participated in five Captain Morgan
exclusive events in different cities across the country.
